Request Info > Apply > Visit Us >

Concentration in the Business of Natural Health & Wellnessonline

Transform your passion for health into a thriving career

This unique (minor) provides essential business knowledge to prepare you for a dynamic career in the burgeoning wellness industry. You’ll gain hands-on experience through field visits and projects, guided by industry experts and dedicated faculty. Join us to become a leader in the natural health sector, equipped with the skills to drive positive change and promote wellness in communities worldwide.

The course materials in this concentration are especially relevant to students earning a BA in Business & Entrepreneurship or Ayurveda Wellness & Integrative Health, or a Bachelor of Applied Arts & Sciences Specialization such as Yoga & Ayurveda Wellness or Life & Wellness Coaching.


Develop the skills of a wellness entrepreneur

In this program, you’ll build up the essential entrepreneurial skills necessary to develop and manage a business in the natural health and wellness sector, such as:

  • Business Plan Development: creating a comprehensive business plan that outlines your mission, goals, target market, and financial projections
  • Marketing and Branding Strategies: implementing effective marketing tactics and building a strong brand identity to attract and retain clients
  • Financial Management: managing budgets, understanding financial statements, and ensuring profitability and sustainable growth
  • Regulatory Compliance: navigating the legal requirements and regulations specific to the natural health and wellness industry to ensure your practice operates within the law

Get started by contacting Pedro

Pedro Ugalde, admissions counselorPedro Ugalde is this program’s admissions counselor for US students. Pedro will provide you with all the details of becoming a student, including connecting you with the program director or faculty.

Contact Pedro >

International applicants may connect with us through our international inquiry form.


Next entries:
Apr ’25 (online)
Aug ’25 (campus & online)
Apply to MIU >
Next entries:
Apr ’25 (online)
Aug ’25 (campus & online)
Apply to MIU >

Courses for this concentration may include

strategies for the business of natural health and wellness

Strategies for the Business of Natural Health & Wellness

strategies for the business of natural health and wellness

This course focuses on the structure and dynamics of the natural health and wellness industry, including key market trends and emerging opportunities. It combines strategic management concepts, like analysis tools and strategy frameworks, with leadership in the context of the natural health and wellness industry.

organizing a wellness practice

Organizing and Managing a Wellness Practice

organizing a wellness practice

In this course, you’ll explore the primary considerations in creating and running a wellness practice. You’ll learn the principles behind the regulation of occupations in the health care industry and study the state laws that apply to wellness practices. You’ll also study the essentials of marketing theory to design and publicize a service, and the principles of accounting and record-keeping to inform the tasks of preparing a business tax return, and the legal requirements of operating a wellness business.

strategic marketing for wellness practice

Strategic Marketing for Wellness Practice

strategic marketing for wellness practice

This course provides practical knowledge to enable wellness practitioners to find potential clients and promote their business to them. Concepts include market segmentation, identifying target markets, crafting a marketing communications strategy, using techniques of social media marketing, and using software systems to track leads, get clients, and engage the clients in follow-on consultations and as referrers to the practice.

social media marketing

Social Media Marketing and AI

social media marketing

In this course, you will learn to harness the power of online marketing with the infusion of AI in social media platforms. You’ll explore social apps and building communities, social content and brand storytelling, designing creative social content, and AI tools in social media. You’ll also study case studies pertaining to the natural health and wellness market.

creative-entrepreneurship

Creative Entrepreneurship

creative-entrepreneurship

Learn how to transform your creative ideas into life-supporting, sustainable products or services that fulfill needs and enhance satisfaction in society. In this course, you’ll identify a business idea and then develop, write, and present a summary of that idea in your final presentation.

Cost & Aid for bachelor’s degree, 2025-26

FAQ

Next Steps

Request info

Get your questions answered
and download our free booklet.

Request info >
visit us

Sign up for one-on-one virtual visits,
Visitors Weekend, or Visitors Saturday.

Learn more >
Apply to MIU

Our next entries:
Apr 2025Aug 2025Feb 2026

Apply > Apply >
X

Follow MIU